Copywriting isn’t something new to the marketing world. As long as businesses have marketed their products or services, they’ve needed to communicate what they are selling in order to sell it.
Copywriting – the writing used to communicate a company’s message to consumers – can be found in all businesses, from small companies to multinational corporations. But what makes copywriting different from other forms of writing, and why should you hire a copywriter to help you with your marketing copy?
What is Copywriting?
Copywriting is writing that’s designed to make readers take a specific action. It persuades readers to buy a product, visit a website, subscribe to an email list or take any other kind of action.
In short, copywriting is writing that sells!
Copywriting can be used in traditional advertising, like billboards and print ads, but it’s also commonly used on websites, blogs, emails, and social media posts. It’s a crucial part of any digital marketing strategy. Good copywriting should be persuasive and motivating – without sounding pushy.
The Value of Good Copywriting
Well-written copy can help you sell products or services by increasing conversions, leads, and sales. It can also help you establish trust between your brand and your audience, making your business come across as more credible and professional. This trust enables you to attract new customers while keeping existing customers coming back for more.
But in today’s world, good copywriting can do much more than just sell — it can also educate, entertain and inspire. Regardless of how your business uses copywriting, one thing’s for sure: It just plain works!
Well-written copy can help you make a solid first impression, generate more high-quality leads, and help you sell more of your products and services.
Helps You Make a Solid First Impression
You’ve got it all. A great product or service, a killer website, and a strong brand. What’s missing? The spark that makes your business stand out from the crowd.
Copywriting can help you stand out from your competition because it’s about creating messages that resonate with people who buy products like yours. It’s about taking an idea, an image, or an emotion and turning them into words that will make people want what you’re selling.
A strategic copywriter will help you make that spark a reality.
They’ll take the time to understand your business, your product or service, and your customers. They’ll get to know you and your business inside out so that they can write copy that tells your story, captures the spirit of what you do and makes sure you’re seen in the best light possible.
Using the right words in your marketing can create a first impression that lasts and keep customers coming back for more.
Generate More Leads
The best copywriters not only have a way with words, but they also understand consumer behaviour and how to speak directly to their target audience.
Hiring a professional copywriter can be one of the best investments you make in your business. With professionally written content, you have a much better chance of attracting more customers to your business.
Not only will good copy make customers trust what you have to say, but it will also make you easier to find in search engines.
Boost Your Search Engine Rankings
You want to rank high in search engines, but it’s getting harder to do. Original, informative, and engaging content has the potential to improve your search engine rankings, drive more traffic to your site and increase conversion rates. It needs to be good, so people will want to read it.
When you work with a copywriter who understands SEO, they’ll know how to use keywords in your content that will help boost your website in Google’s search results. Having a copywriter prepare your content ensures that all the best practices are followed. In turn, people will easily be able to find you online.
Sell More of Your Products or Services
Professional copywriters know how to write compelling copy that converts readers into buyers. They understand how to communicate the value of what you offer through the words they use — and know which words sell and which don’t — and how to construct copy that engages readers so they’ll take action (i.e., buy from you).
When hiring a copywriter, you’re not only paying for their services but their experience as well. Copywriters can write in a way that sells your product or service while taking into account all the different aspects of your company (such as tone, style and language).
Save Time and Money While Increasing Sales
Maybe you have a knack for words and feel confident in your skills as a writer. However, if writing isn’t your thing or is something that takes up too much time, then hiring a copywriter is the best way to go.
Even if you have the skills to write the copy yourself, it can take hours to put together a compelling marketing message. If there are other demands on your time, you may be forced to rush the process. You’ll also need to come up with ideas and concepts — something that’s not always easy when you’re pressed for time.
A good copywriter is your strategic marketing partner. They will take care of all your content needs for you, so you can focus on the other aspects of running your business.
Professional copywriters can help your business grow by helping you reach a wider audience, engage more customers, and sell more of your products or services.
Copywriting is an investment that pays off over the long term. It’s relatively inexpensive compared with other marketing activities, and it’s a great way to build a strong, lasting relationship with customers.
Let me show you how strategic copywriting can help you grow your business. Click here to book your free 15-minute consultation.