Many clients ask if I use AI tools when writing marketing copy. And, if so, how.

Here is my policy.

I specialize in writing copy that is original and effective. To accomplish that, I maintain the role of primary writer — doing the important thinking, strategizing, and wordsmithing myself — especially when composing an initial draft.

I do, however, use AI as a kind of writer’s assistant. For example, I might get an AI to:

• Transcribe an interview
• Summarize an article, web page, or video
• Research a topic and find reputable sources
• Provide insights into a target market; particularly what motivates them to buy
• Generate ideas for creative concepts or content topics
• Come up with fresh examples, scenarios, stories, analogies, metaphors, turns-of-phrases, etc. to use in the copy
• Review a draft and recommend edits and improvements
• Proofread for typos, grammar, and other errors
• Play the role of your customer and tell me how persuasive the copy is from that POV

If you provide me with information that is a trade secret or otherwise confidential, I will never input that information into an AI without your approval.

The bottom line is regardless of how I use AI tools, my work for you will always be original and leverage my years of experience writing engaging, high-response copy.