Hey there, I’m Kim
I specialize in crafting compelling website, blog, social media, email, and print copy for marketing agencies on a freelance or contract basis. My goal is to provide high-quality copy that resonates with readers and helps agencies thrive without the need for additional in-house resources.
My mission is to help marketing agencies like yours succeed by delivering exceptional copywriting services that truly connect with your client’s audiences. In a world where content is king, I strive to create real, human copy that stands out in the crowded digital landscape. By providing you with the high-quality copy you need, I aim to be a reliable partner in your success, allowing you to focus on what you do best while I handle your copywriting needs.
You can view a small selection of my work in my portfolio. This showcases a variety of projects that demonstrate my ability to adapt to different tones, styles, and industries.
How Did I Get Here?
My journey to becoming a freelance copywriter is rooted in a desire for change and growth. I spent 15 years in business management within the aviation industry, a career that taught me the importance of precision, dedication, and effective communication. However, the onset of the challenges of 2020 made me rethink my career path. I realized I wanted to explore new horizons and leverage my skills in a different field.
I enrolled in a Strategic Copywriting Certificate course at the University of Toronto, where I honed my abilities in copy and content writing, as well as on-page SEO. Starting a business during such uncertain times was challenging, but it also presented unique opportunities. I began working with agencies that had shifted to remote operations, finding a niche where my skills were in high demand.
Working with diverse teams of marketers, designers, and project managers allowed me to grow and learn in ways I hadn’t before. Collaborating on projects for big-name brands challenged me to push my boundaries and refine my craft. It’s this dynamic and collaborative environment that drives my passion for copywriting and fuels my commitment to delivering exceptional work.
My Three-Step Copy Process
1. Kickoff: I like to kick off every copywriting project with a discovery call. I work hard to develop a comprehensive understanding of the client’s business and goals so I can offer the best solutions to help you grow your agency.
2. Creation: I create copy that meets the specific requirments of your client as set out in our discovery call. Throughout the process, I’ll be sure to keep you in the loop so there are plenty of opportunities for feedback and changes along the way.
3. Launch When everything is ready to go, I’ll package and deliver your project assets via a digital folder, ready to be shared with your clients. And if you need a hand, I can work with your team to get your messaging launched and out into the world.
Ready to Get Started?
The next step is to book a discovery call with me. During this call, we can discuss your agency’s specific needs and determine if we’re a good fit to work together. You can book a time on my calendar here!