The new FNCCEC website is a project where I infused new missions and goals into the web copy, enriched by insights from Indigenous language specialists for inclusivity.
Aviation Egress Systems
AES are experts in aviation safety and survival training. This project focused on improving their copy for better customer engagement and conversions.
Dunkyou.com serves as the digital storefront for Aviation Egress Systems, a company with a vital mission: to enhance aviation safety by equipping individuals with the knowledge and skills to survive an aircraft crash.
Throughout this project, my focus was on creating website copy that not only informs but also engages and educates. Aviation Egress Systems is not just about safety; it’s about empowering its students with life-saving techniques and confidence in high-stress situations. The challenge was to convey the seriousness of the training while also making it accessible and compelling to a diverse audience, from novice pilots to seasoned aviation professionals.
The copywriting for dunkyou.com is tailored to capture the essence of Aviation Egress Systems’ training programs. It highlights their expertise, the importance of their courses, and the real-life impact of their training. The content is structured to guide visitors seamlessly through the site, ensuring they receive the necessary information to understand the value of these critical survival skills.
By emphasizing the practical benefits and the empowering nature of the training, the website aims to encourage more individuals in the aviation community to prioritize their safety and preparedness. This project was a unique opportunity to blend technical accuracy with engaging storytelling, creating a compelling online presence for a company that saves lives.
We recently hired Kim to revamp our website’s content and could not be more impressed with the results. She was able to quickly grasp the intricacies of our business and industry. It was truly a pleasure to work with Kim, and appreciated her confident, cheerful and efficient manner. Thanks to Kim’s incredible work, our website now perfectly represents our brand’s values and mission. We can’t recommend her highly enough!
Bryan & Patti Webster - Aviation Egress Systems
If you’re looking for impactful and specialized website copy that resonates with your audience and elevates your mission, let’s connect and discuss how we can bring your project to life! Book a free discover call today.